[Northwestern University] CLIWANT Partners with Kellogg School of Management for Joint AI Research

Patrick Han, leading Growth and U.S. expansion at CLIWANT, has embarked on a three-week business trip to the U.S. His first stop was Northwestern University, where CLIWANT has been collaborating with the Kellogg School of Management on an industry-academia partnership project for the past few months.

Leveraging data gathered by CLIWANT, we are analyzing the current challenges of the global bidding market and experimenting with how CLIWANT's AI technology can positively impact the industry. Through this project, we have gained valuable insights, ranging from market strategy to product development, and, more importantly, we’ve laid a significant foundation for advancing our U.S. expansion through this collaboration with Northwestern. While there isn’t much we can share publicly at the moment, we plan to arrange a special session soon to share behind-the-scenes details of the project.